As Bookbug grew from serving children and youth to serving everyone, we worked with them to cultivate an identity that accurately reflects, with all due integrity, both their commitment and their scope.

Initially a collaboration between the Arts Council of Greater Kalamazoo and Downtown Kalamazoo Inc., Art Hop is a monthly celebration of Kalamazoo’s rich artistic community.

As custom jewelers who work with ethically sourced materials, Kara Daniel’s identity is necessarily elegant and finely appointed.

Long ago, Lam & Associates asked us to help develop a graphic identity for the Borgess Run for the Health of It. This spirited figure has been striding forward ever since.

Kalamazoo Public Library thought the Teen Filmmaker Festival warranted its own fresh, compelling identity. We agreed.

Simultaneously vernal and time-tested, the People’s Food Co-op and its attendant identity demonstrate the potential of locality and growth when multiplied by human hands.

A leader in theatre education, Western Michigan University’s Department of Theatre founded Activate Midwest to be a catalyst for artistic progress.

Top Advisor’s identity reflects a range of specialized service, and a coaching philosophy that is rooted and solid, yet still responsive and innovative.

Michigan Prescribed Fire Council:
Imperative, industrious, in action.

Knowledgeable, reliable service for comfortable care.

Just one of many identities (amongst countless other pieces) we have created with Kalamazoo’s esteemed healthcare group over two decades.

"Trained, trusted, helping hands."